Services / Meta Ads
Meta Ads That Turn Scrolls Into Customers
Facebook and Instagram campaigns for demand generation, retargeting and lead generation — backed by audience research and ongoing creative testing, not just scroll-stopping visuals.
- Low-CPL Leads for AI Services Client
- +35% Increase in Conversions
- Facebook & Instagram Ads
Why Meta Ads
Reach People by Who They Are, Not Just What They Search
Where Google Ads targets intent, Meta lets you target identity — interests, behaviors and lookalikes of your best customers.
Precise Audience Targeting
Reach people by demographics, interests and behavior — not just keywords.
Visual Storytelling at Scale
Creative-first formats (image, video, carousel) that build brand recall while driving clicks.
Cost-Efficient Reach
Meta's scale often means a lower cost-per-thousand impressions than other channels, especially for visual, consumer-facing brands.
Full-Funnel Retargeting
Bring back visitors who didn't convert the first time, at a fraction of cold-audience cost.
Campaign Types
The Right Format for Your Goal
Every account is built around the campaign types that actually match your funnel — not a generic template.
Facebook & Instagram Ads
Image, video and carousel ads across Meta's core placements for awareness and demand generation.
Click-to-WhatsApp Ads
Ads that open directly into a WhatsApp chat — ideal for markets where messaging converts better than forms.
Retargeting Campaigns
Re-engage website visitors and past customers with tailored messaging based on their behavior.
Lead Gen Forms
Native in-platform forms that cut friction and lower cost-per-lead versus off-platform landing pages.
Video & Reels Ads
Short-form video built for the placements where attention (and cost efficiency) is highest right now.
Audience & Lookalike Targeting
Custom and lookalike audiences built from your existing customers, site visitors and CRM lists.
What's Included
A Complete, Hands-On Management Service
Every engagement covers
- Audience research & targeting strategy
- Creative strategy & ad copywriting
- Campaign setup & Meta Pixel/Conversions API tracking
- A/B testing across creative and audiences
- Retargeting funnel setup
- Lead form & CRM integration
- Performance reporting tied to leads, not just clicks
Geo-targeted Meta Ads for Crux Digits (Netherlands) delivered high-quality leads at a low cost per lead.
My Process
How a Meta Ads Engagement Runs
Audit & Audience Research
Review your existing accounts (if any), competitors and who your best customers actually are.
Creative Strategy & Setup
Plan ad formats, copy and tracking (Pixel, Conversions API) before a single rupee is spent.
Launch & Test
Go live with multiple creative and audience variants to find what actually converts.
Optimize & Scale
Double down on winning audiences and creative, cut what's underperforming, and scale spend.
Proof, Not Promises
Results From Managed Accounts
Geo-targeted Meta Ads for Crux Digits generated high-quality inbound leads at a low cost per lead using AI-driven workflows.
Increase in conversions with a 25% reduction in cost-per-lead across automobile, interior design, edtech & retail accounts.
Boosted social media engagement by 50% and grew follower bases by 20% within 6 months across client accounts.
FAQs
Meta Ads Questions, Answered
Which Meta placements should I use — Facebook, Instagram or both?
It depends on your audience and creative. Instagram tends to work better for visual, younger-skewing audiences, while Facebook still reaches a broader, often older demographic. I typically test both early on and shift budget toward whichever performs.
How much ad creative do you need each month?
It depends on budget and campaign type, but I typically recommend rotating 3-5 ad variations at a time to avoid creative fatigue and keep testing what resonates.
Do you handle ad creative and design too?
I can put together simple creative and copy myself using tools like Canva, or work with your existing design team and brand assets.
How do you measure success beyond likes and impressions?
Everything ties back to leads, cost-per-lead and conversions — not vanity metrics like reach or engagement alone.
Can you set up retargeting if I don't have a pixel installed?
Yes — Meta Pixel and Conversions API setup is part of onboarding for every Meta Ads engagement.
Ready to Stop Guessing With Your Meta Ads?
Get a free audit of your current Meta Ads account — or a strategy plan if you're starting from scratch.