My Story
From Blueprints to Ad Dashboards
Like a lot of engineering graduates, I didn't expect to end up running Google Ads campaigns for AI startups and hospital software companies. But somewhere between site plans and structural calculations during my B.Tech in Civil Engineering, I realised what I actually enjoyed was solving problems with data — and marketing turned out to be the perfect outlet for that.
I started as a Junior Digital Marketing Intern at Inmakes Infotech in 2023, learning the fundamentals of PPC, SEO and social media from the ground up. Within a few months I moved into a full-time Digital Marketing Executive role at Nexwelt Marketing, running paid campaigns and SEO for clients across automobile, interior design, edtech and retail.
"Every campaign I run has to answer one question: is this actually making the client money? If a metric doesn't tie back to leads or revenue, it's just noise."
Since March 2024, I've been Reizend Private Limited's Digital Marketing Specialist — handling everything from AI/DevOps lead generation to ranking SmartHMS's hospital management software #1 in five countries. Alongside my full-time work, I've spent the last 3+ years freelancing for founders and agencies across India, the GCC, Europe, Africa and beyond, because I like staying close to the real problems businesses have, not just the ones inside one company.
Whether I'm managing a ₹6L+ monthly ad budget or a first-time founder's test campaign, the process stays the same: understand the business, follow the data, and report on what actually matters.