Case Studies / Skyvora Travels
2,432 Enquiries at ₹20 Each for a New Travel Agency
Skyvora Travels was just starting out and needed leads at the lowest possible cost. Meta Ads campaigns, split by package, audience and state, have delivered 2,432 WhatsApp enquiries since August 2026.
The Challenge
A New Agency Where Every Rupee Counts
Skyvora Travels was started recently by two people who had spent many years in the travel industry and wanted to build an agency of their own. They offer tour packages to multiple destinations.
As a new business, their goal was clear: generate leads at a low cost. Meta Ads was the most viable option, and with limited resources on their side, there was no in-house team to produce ad creatives either.
The Approach
One Campaign Per Traveller, Not One for Everyone
Each campaign speaks to one package, one audience and one market.
Campaigns Split by Package, Audience and State
Separate campaigns based on objective, location and target audience: Goa trips for bachelor groups and for couples, a Manali group trip for solo travellers, each run separately for Kerala and Tamil Nadu.
Enquiries Straight to WhatsApp
Ads open a WhatsApp chat with the agency, so every lead arrives as a conversation the team can reply to straight away, rather than a form they have to chase.
AI-Generated Creatives
With no design team on their side, I create the ad creatives with AI tools, tailored to each audience, so a bachelor group and a couple see a Goa trip pitched in very different ways.
Optimising Each Campaign on Its Own
Every campaign is monitored on its own cost per enquiry and the quality of the conversations it brings in, so the numbers for one audience never hide another.
The Results
Straight From Meta Ads Manager
WhatsApp conversations started from each campaign since August 2026.
Why It Worked
A bachelor group and a couple planning the same Goa trip want very different holidays. Giving each its own campaign and creative meant every ad spoke to one kind of traveller.
Since August 2026, Skyvora Travels has received 2,432 WhatsApp enquiries at an average of ₹19.77 each, and the lead quality has been very high. The engagement is ongoing.
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