Case Studies / Preamble Education
1,300+ Student Leads in 4 Months for a PSC Coaching Centre in Trivandrum
Preamble Education had tried two or three agencies and freelancers without the results they wanted. A Meta-first approach, backed by strong Google search visibility, has brought in 1,300+ leads in four months.
The Challenge
After Two or Three Agencies, Still No Results
Preamble Education, a PSC coaching centre in Thiruvananthapuram, came to me after working with two or three agencies and freelancers, and not being satisfied with the results from any of them.
They needed a steady flow of student enquiries across their courses. At the same time, they didn't want to lose out when someone searched Google for PSC institutes in Trivandrum.
The Approach
Meta for Leads, Google for Visibility
Each platform has a clear job.
A Meta-First Strategy
Meta Ads became the main source of leads, with Google Ads running alongside so the institute stays visible whenever students search for PSC coaching in Trivandrum.
A Campaign for Each Course
Separate campaigns for different courses, both offline and online, such as SI and Panchayat Secretary coaching and PSC test series. Most leads go straight to WhatsApp, with lead forms used for events like free seminars.
Showing Up for Every Search
The Google campaign aims to show the ads as often as possible to people searching for PSC coaching. It holds a 60%+ search impression share and appears at the very top of the page 60%+ of the time, bringing in phone calls every day and building brand awareness.
Optimising Course by Course
Each course campaign is tracked on its own cost per lead and optimised on an ongoing basis, so a strong course never hides a weak one.
The Results
Straight From the Ad Accounts
The Google search campaign and the best-performing Meta campaigns, July to October 2026.
Why It Worked
Meta Ads bring in the enquiries, and Google Ads make sure the institute is there whenever a student searches. Running both means Preamble isn't relying on one channel to do everything.
In four months, Meta Ads have generated 1,300+ leads, mostly through WhatsApp, while Google Ads bring in phone calls every day and keep the brand visible in search. After two or three agencies, Preamble Education is still with me and the work is ongoing.
Related Case Studies
More Client Results
Other case studies from accounts I manage.
Tried Other Agencies Without Results?
Get a free, no-obligation review of your Google Ads or Meta Ads. I'll show you what's holding your campaigns back.