Case Studies / Fairdeal Home Advisors
40 Buyer Leads and a 15% Lead-to-Sale Rate for a Bangalore Property Project
An independent real estate agent wanted serious buyers for one residential project in Bangalore. Project-name keywords and a landing page built around the project delivered 40 leads, and 15% of them became sales.
The Challenge
Serious Buyers in a Crowded Market
Fairdeal Home Advisors, an independent real estate agent, wanted to run Google Ads for one particular residential project in Bangalore, a crowded property market.
The goal wasn't lead volume. It was high-quality buyers who were actively looking for that specific project, the kind of enquiries worth the agent's time to follow up.
The Approach
Match the Search, Then Match the Page
The keywords found the right buyers, and the landing page gave them a reason to enquire.
Project-Name Keywords
Thorough keyword research focused on searches for the project by name, reaching people already interested in it rather than anyone casually browsing property in Bangalore.
A Landing Page Built for the Search
Built a dedicated landing page with AI tools like Claude Code, deployed on Vercel. It matched what searchers were looking for, covered all the relevant project details, and was designed around getting an enquiry.
Quality Leads to the Agent
The campaign generated 40 leads at ₹6,226 each in a crowded market. Because they were people already looking for the project, the agent converted 15% of them into sales.
The Results
Straight From the Google Ads Account
Performance of the project campaign.
Why It Worked
Someone who searches for a project by name already knows what they want. Meeting that search with a page about the same project turned clicks into buyers worth calling.
40 leads at ₹6,226 each, and a 15% lead-to-sale rate: roughly six sales from 40 enquiries, because the leads came from people already looking for that project.
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