Case Studies / Altima Cabs
1,025 Phone Calls for Altima Cabs in Trivandrum's Crowded Taxi Market
One of my first clients: a local taxi company that wanted to be the first sponsored result when people searched for a taxi in Trivandrum, and to get the phone ringing.
The Challenge
First in the Map Pack, in a Crowded Market
Altima Cabs, a taxi company in Thiruvananthapuram, had a clear brief: appear first as a sponsored result in the local map pack when people search for taxi services in Trivandrum, and get as many phone calls as possible.
That's a crowded space. Around 20+ advertisers bid on the same taxi keywords in the city, so holding the top spot without overpaying for every call took more than a basic campaign.
The Approach
Keyword Research Plus 20 Years of Know-How
Data and the owner's experience shaped the campaign together.
Keywords From Research and Experience
Started with a wide variety of keywords from research, combined with input from the owner. With 20+ years in the taxi business, he knew exactly how his customers search and what they ask for.
Built for Calls and the Map Pack
Set the campaigns up around phone calls as the conversion, and aimed them at the sponsored spot in the local map pack, where people looking for a taxi tap to call straight away.
Holding the Top Spot
Ongoing keyword and bid optimisation kept the ads at the top against 20+ competitors, at an average of ₹44 per click and ₹216 per call.
Ads on Demand
Altima Cabs now gets much of its work from contracts with government and private institutions. The ads are switched on whenever there's spare capacity, so cars that would otherwise sit idle get bookings.
The Results
Straight From the Google Ads Account
Phone calls from the ads since 2023, including the periods when the ads were paused.
Why It Worked
The owner had spent 20 years learning how his customers look for a taxi. Pairing that with keyword research gave the campaigns an edge in a market with 20+ competing advertisers.
Altima Cabs has had 1,025 phone calls from Google Ads at ₹216 per call. They're still a client, and the ads have become a lever they can pull whenever the fleet has room for more bookings.
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